If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search […]
With more than 7.3 billion monthly PC searches in the United States, there’s a good chance that your potential customers are on Bing. Although Bing doesn’t get as much recognition as Google, it still ranks as one of the world’s top search engines. In fact, one study shows that Bing has the highest conversion rate […]
When it comes to online advertising, the power of getting your business on both search engines and social media can’t be beaten. Let’s take a look at the numbers: 84% of the online U.S. population uses Google search, and 81% of U.S. consumers use search engines to look for a product or service to buy. […]
When you hear the word advertising, paid methods most likely come to mind. Pay-per-click ads, affiliate marketing, hiring an SEO professional, and so on. It might surprise you to hear that not all methods of advertisement cost money — not even on Google. In this post, I’m going to cover 20 ways you can get […]
In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able to […]
You know the importance of search advertising when it comes to getting in front of home buyers, sellers, or renters for your real estate business. The majority of home buyers begin their search on search engines, so if you’re not showing up at this critical step in the journey, you could be missing out. And, […]
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user […]
What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they turn to you for the […]
It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest […]
Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places […]
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