Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers. With this monstrous expansion […]
For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to figure out the best way to stand out. Plus, the way consumers think about and search for home repair and home remodeling solutions has changed over the last decade, so it’s important that […]
By 2024, over 4.4 billion people globally are expected to use email to communicate. That’s an incredible number, right? No wonder why email marketing is gaining more momentum. Brands are realizing that it can be a great medium to reach out to a broad audience base and keep them engaged. But the catch is […]
Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not […]
It’s not an exaggeration to say that 2020 presented a lot of challenges across almost all industries. But one that was particularly hit hard was the higher education industry. Between trying to figure out the best way to keep students and faculty safe, coordinating online learning, and looking for innovative solutions to keep students invested […]
Email marketing is like the Toyota of digital marketing strategies. It has been around for ages and when maintained properly, yields long-term success for your marketing efforts. Yet while email marketing remains incredibly effective today, coming up with the copy for those emails has never been super easy. Whether you’re launching a new product, following […]
When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the […]
Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: helping unhappy customers via social), there’s much more to social media monitoring. Today, you can: […]
Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that […]
Ever feel like you’re in a content rut? Feel like you finally have a great content marketing strategy, but you need some inspiration to kick-start your creativity? Trust us, we’ve been there before. Some days we can’t wait to jump into the content calendar and pour our ideas onto the pages. Other days … not […]