Reviews and testimonials are crucial aspects of a business. Before investing money in a product or service, customers like to see if they’re investing in the right place, and reviews play a vital role. For instance, when you want to buy a mobile phone and are confused about some options, what do you do? You […]
Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are […]
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search […]
For any business, gaining visibility for Google searches in your area requires some strategic effort, but it is especially challenging for businesses that don’t have one pinpointed address. The businesses we’re referring to here are home service businesses. Unlike brick-and-mortar businesses that serve all clients at one physical address, these businesses serve their clients […]
When it comes to getting in front of new consumers, the effectiveness of paid search advertising can’t be beaten. We know that the vast majority of consumers begin the buying journey on search engines like Google and Bing, so relying on PPC ads to show up when they search is a safe bet to get […]
Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover. Google Discover has its own web stories carousel, which was added last October, but only select content makes its way in. The addition of a web stories carousel lead some people to assume publishing one would […]
Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings. Mueller offers this advice during the Google Search Central SEO hangout recorded on February 5. A question is submitted by a site owner asking whether blog comments are factored into Google’s search rankings. They want to remove […]
What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they turn to you for the […]
In this article, we’ll cover when you can and cannot delete a Google review about your business, how to contact Google to do so, and how to deal with the reviews you cannot delete. Can You Remove or Delete Bad Google Reviews? As frustrating as it can be to receive negative reviews, you can’t actually […]
Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places […]
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