Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement. Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing. If a user starts crafting an […]
Oh, hashtags. So simple, yet so surprisingly complicated. If you don’t know where to start, that is. In an effort to make sure you’re using hashtags for your business to boost your social media marketing, we’ve created this comprehensive guide including over 335 hashtags – broken down by industry – with ideas and examples on […]
It’s no secret that social media is a force to be reckoned with when it comes to small business marketing. Yet, that’s only the case if you use it wisely — taking into consideration your audience, your goals, and current social media trends. To get the full benefit of social media marketing, you need a […]
Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to take a step back and really focus […]
With the rising popularity of various social media platforms and the increased use of social media worldwide, social media marketers are more active than ever. We all know how the coronavirus pandemic has hit the global economy and brought about some serious business operation transformations. With lockdowns and social distancing, people across the globe have become […]
As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. It’ll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today’s teenagers and those […]
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of […]
Can This Small Trick Get Lower CPC on Instagram Ads? Did you know there are over 1 billion people that could potentially see your Instagram Ads? And 130 million of those users and potential ad tappers are in the United States. If those numbers aren’t enough to convince you to run Instagram ads, this […]