Email marketing is like the Toyota of digital marketing strategies. It has been around for ages and when maintained properly, yields long-term success for your marketing efforts. Yet while email marketing remains incredibly effective today, coming up with the copy for those emails has never been super easy. Whether you’re launching a new product, following […]
This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to Collect the Right Data to Boost Your Marketing Finally, the implementation journey is about […]