Business Marketing
CRM: What Your Small Business Needs to Know About Customer Relationship Management
Business Marketing

CRM: What Your Small Business Needs to Know About Customer Relationship Management

  You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. […]

Marketing YouTube
4 Easy Strategies for More Effective Holiday YouTube Ads
Marketing YouTube

4 Easy Strategies for More Effective Holiday YouTube Ads

  With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the […]