How to Improve Your SEO With Keywords We’ve talked about the importance of using keywords for your titles, meta descriptions, image tags, and content body — but exactly which keywords should you use? This section will cover how to choose keywords to improve your SEO and Google ranking. How do Keywords Improve SEO? Keywords are […]
For any business, gaining visibility for Google searches in your area requires some strategic effort, but it is especially challenging for businesses that don’t have one pinpointed address. The businesses we’re referring to here are home service businesses. Unlike brick-and-mortar businesses that serve all clients at one physical address, these businesses serve their clients […]
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. If that’s you, we’ve got you covered, and if this is your first […]
For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to figure out the best way to stand out. Plus, the way consumers think about and search for home repair and home remodeling solutions has changed over the last decade, so it’s important that […]
Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings. Mueller offers this advice during the Google Search Central SEO hangout recorded on February 5. A question is submitted by a site owner asking whether blog comments are factored into Google’s search rankings. They want to remove […]
When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of […]
Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website. Conventional flat site structures are always popular. But […]
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller. The topic of anchor text is discussed in the latest SEO office-hours live stream (formerly Webmaster Central office-hours) from November 27. Specifically, Meuller addresses the following question: “Do you treat anchor text […]
Online reviews are more important than ever. In fact, new research from the 2020 State of Reviews report by Podium confirms consumers are analyzing and reading reviews more than EVER before. This makes sense. We trust real people more than ever. And consumers trust companies and organizations less. The pandemic has brought great uncertainty, and […]
How do we measure success? This is one hard question to ask yourself as an SEO agency. With a complex business model, including multiple departments, clients, and projects to align, and a monthly recurring revenue to secure, setting measurable objectives and keeping yourself accountable as an agency may sound like a herculean task. As […]
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