TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections. TikTok Q&A allows users to highlight their comments when they contain a question for the creator. When leaving a comment, users can designate it as a Q&A by tapping the question mark icon in the […]
It’s no secret that social media is a force to be reckoned with when it comes to small business marketing. Yet, that’s only the case if you use it wisely — taking into consideration your audience, your goals, and current social media trends. To get the full benefit of social media marketing, you need a […]
Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to take a step back and really focus […]
As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. It’ll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today’s teenagers and those […]