Data, Insight & Analytics
Make smarter decisions when reaching
your target market.
Data: create a data strategy that integrates performance marketing data (which includes audience data) with your business outcomes data across all touchpoints of the customer journey
Insight: thrive in an insight-rich culture, inclusive of program dashboards, self-service reporting, apps, and data models in order to form insights that sit atop an analytics ecosystem that fuels performance marketing
Analytics: make aggregated and integrated data sets available to all marketing stakeholders in ways that can be easily merged into existing workflows and/or improved ways of working
SFG Interactive Dashboard for Program Assessment (SEO, Content, Paid Media, Integrated)
Data strategy: inclusive of data teamwork workshop, data and ecosystem roadmap, and program measurement framework
Data modeling, machine learning, and advanced analysis: for attribution, predictive, and prescriptive analytics along the customer journey
Data architecture, tag management, implementation consulting and data collection validation for web analytics, other data collection, and marketing tags
Testing and optimization to drive scalable programs with room for experimentation and innovation