Business Content Marketing Marketing
120 of the Best Words and Phrases for Marketing: Your Go-To Guide
Business Content Marketing Marketing

120 of the Best Words and Phrases for Marketing: Your Go-To Guide

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that […]

Business Content Marketing Marketing
5 Benefits to Using Visual Content in PDF Marketing Materials
Business Content Marketing Marketing

5 Benefits to Using Visual Content in PDF Marketing Materials

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your PDF marketing assets is proven to grow more sales. Scientists have discovered that humans remember images better than words. They […]

Agency Content Marketing Data & Analytics Marketing
Which Content Marketing KPIs Should You Track? [Infographic]
Agency Content Marketing Data & Analytics Marketing

Which Content Marketing KPIs Should You Track? [Infographic]

Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because […]