Content Marketing Marketing Marketing Automation
Content Marketing Consulting and Social Media Strategy
Content Marketing Marketing Marketing Automation

How to Implement Marketing Automation

  This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3:  How to Choose a Marketing Automation Platform Part 2 of 3: How to Collect the Right Data to Boost Your Marketing Finally, the implementation journey is about […]

Business Marketing
CRM: What Your Small Business Needs to Know About Customer Relationship Management
Business Marketing

CRM: What Your Small Business Needs to Know About Customer Relationship Management

  You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. […]