When it comes to online advertising, the power of getting your business on both search engines and social media can’t be beaten. Let’s take a look at the numbers: 84% of the online U.S. population uses Google search, and 81% of U.S. consumers use search engines to look for a product or service to buy. […]
You know the importance of search advertising when it comes to getting in front of home buyers, sellers, or renters for your real estate business. The majority of home buyers begin their search on search engines, so if you’re not showing up at this critical step in the journey, you could be missing out. And, […]
When it comes to getting in front of new consumers, the effectiveness of paid search advertising can’t be beaten. We know that the vast majority of consumers begin the buying journey on search engines like Google and Bing, so relying on PPC ads to show up when they search is a safe bet to get […]
What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they turn to you for the […]
2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give […]
Working in different verticals will quickly teach you something about cost per click: it varies wildly. A CPC for a pair of sneakers will be in a totally different ballpark than searches for exterminator services, for example. In general, if what’s being advertised doesn’t cost much, the average CPC is lower. It’s really a […]