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  • Home
  • About SFG Interactive
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    • Website Design & Development
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Tag: PPC

Advertising Facebook
5 Data-Driven Reasons PPC + Facebook Ads Work Together
Advertising Facebook
March 1, 2021 0 Comments

5 Data-Driven Reasons PPC + Facebook Ads Work Together

When it comes to online advertising, the power of getting your business on both search engines and social media can’t be beaten. Let’s take a look at the numbers: 84% of the online U.S. population uses Google search, and 81% of U.S. consumers use search engines to look for a product or service to buy. […]

Advertising Marketing
local services ads for real estate - localiq - feature
Advertising Marketing
February 23, 2021 0 Comments

Why You Need Google Local Services Ads for Real Estate

You know the importance of search advertising when it comes to getting in front of home buyers, sellers, or renters for your real estate business. The majority of home buyers begin their search on search engines, so if you’re not showing up at this critical step in the journey, you could be missing out. And, […]

Google Marketing
6 Marketing Strategies That Work with PPC
Google Marketing
February 21, 2021 0 Comments

6 Marketing Strategies That Work with PPC

When it comes to getting in front of new consumers, the effectiveness of paid search advertising can’t be beaten. We know that the vast majority of consumers begin the buying journey on search engines like Google and Bing, so relying on PPC ads to show up when they search is a safe bet to get […]

Advertising Google Marketing
What Is Paid Search Advertising & Why Use It?
Advertising Google Marketing
February 3, 2021 0 Comments

What Is Paid Search Advertising & Why Use It?

What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they turn to you for the […]

Advertising Agency Google Marketing
2020: The Year in Review for PPC
Advertising Agency Google Marketing
December 29, 2020 0 Comments

2020: The Year in Review for PPC

2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give […]

Advertising Google Social Media
How to Win in Competitive & Costly PPC Environments
Advertising Google Social Media
November 27, 2020 0 Comments

How to Win in Competitive & Costly PPC Environments

  Working in different verticals will quickly teach you something about cost per click: it varies wildly. A CPC for a pair of sneakers will be in a totally different ballpark than searches for exterminator services, for example. In general, if what’s being advertised doesn’t cost much, the average CPC is lower. It’s really a […]

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8 Ways to Care for Employees During the Pandemic

Ashley Ellington, Employer Branding Project Manager, at Gannett shares her top tips for caring for employees during the pandemic. After over a year of living

Read More »

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what

Read More »

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